The Introduction to Business course students actually want to take.
A first business course where students run the decisions they are reading about. Every chapter follows one real company, carries one built interactive, and carries one AI moment that shows where an AI assistant helps and where it gets the work wrong.
Written by professors and peer reviewed, chapter by chapter. How the books are made
Built around how students learn.
The lesson asks, the tutor answers, and the plan adjusts.
At the beginning of the lesson, we used the word strawberry to illustrate an important limitation of today's AI models. What principle was that example intended to demonstrate?
At the beginning of the lesson, we used the word strawberry to illustrate an important limitation of today's AI models. What principle was that example intended to demonstrate?
For instructors
Everything faculty need in one platform. The whole course is ready the day you adopt.
Grades flow to . You see the class before the exam.
Everything it does. From the first free chapter to the accreditation report.
Miss a question, get the explanation that works for you.
At the beginning of the lesson, we used the word strawberry to illustrate an important limitation of today's AI models. What principle was that example intended to demonstrate?
“Students see it work, rather than just read about it.”
Open the book. The opening chapters are free to read in full, figures and highlights included.
Read the free chapters
The opening chapters are free on every account. No card, no code.
Open a sample chapterGet access
Bought a code at the bookstore, or enrolling through your class? Both doors are here.
Get accessTeach with it
Request instructor access and walk the demo classroom with your own course kit.
Request instructor accessWritten by professors. Peer reviewed. Built to .
How the material is made and reviewedMore from Prepara. Every course, one platform.
to BusinessAn AI-Integrated ApproachYou are here
Do not see your book?