The Advertising & IMC course students actually want to take.
An interactive textbook where students make real advertising and work with AI in every chapter, so they leave fluent in the craft of the campaign and in the AI tools that now write the copy, make the image, and buy the media.
Written by professors and peer reviewed, chapter by chapter. How the books are made
- 20
- chapters
- 141
- lessons
- 241
- interactives
Built around how students learn.
The lesson asks, the tutor answers, and the plan adjusts.
A question from this book
The chapter borrows a model that maps the trip every ad makes. Which option names the chain it describes?
Question 1 of 3
The chapter says the quiet danger in the communication model sits in one gap. Which gap?
For instructors
Everything faculty need in one platform. The whole course is ready the day you adopt.
Your part takes about ten minutes.
Grades flow to Canvas. You see the class before the exam.
Everything it does. From the first free chapter to the accreditation report.
Miss a question, get the explanation that works for you.
A question from this book
The chapter borrows a model that maps the trip every ad makes. Which option names the chain it describes?
“Students see it work, rather than just read about it.”
Open the book. The opening chapters are free to read in full, figures and highlights included.
Read the free chapters
The opening chapters are free on every account. No card, no code.
Open a sample chapterGet access
Bought a code at the bookstore, or enrolling through your class? Both doors are here.
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Request instructor access and walk the demo classroom with your own course kit.
Request instructor accessWritten by professors. Peer reviewed. Built to WCAG 2.2 AA.
How the material is made and reviewedTen books, one platform. Every book runs the same live lessons, checkpoints, and tutor.
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