The Principles of Marketing course students actually want to take.
An interactive intro textbook where students make real brand, pricing, and campaign calls, with an AI tutor woven into every chapter, so they leave excited about marketing and fluent in the tools the field now runs on.
Written by professors and peer reviewed, chapter by chapter. How the books are made
- 19
- chapters
- 148
- lessons
- 531
- interactives
Built around how students learn.
The lesson asks, the tutor answers, and the plan adjusts.
At the beginning of the lesson, we used the word strawberry to illustrate an important limitation of today's AI models. What principle was that example intended to demonstrate?
Question 1 of 3
In the animation, the model's reply appeared on the screen a little at a time instead of all at once. What did the segment say each new piece of the reply was?
For instructors
Everything faculty need in one platform. The whole course is ready the day you adopt.
Your part takes about ten minutes.
Grades flow to Canvas. You see the class before the exam.
Everything it does. From the first free chapter to the accreditation report.
Miss a question, get the explanation that works for you.
At the beginning of the lesson, we used the word strawberry to illustrate an important limitation of today's AI models. What principle was that example intended to demonstrate?
“Students see it work, rather than just read about it.”
Courses never become outdated. One idea, five connected places.
Update the chapter and all five update together.
Chapter 5 · Positioning
Positioning
Positioning works on the mind of the buyer, not on the product itself. The product stays the same; the rank it holds in the mind is what moves.
The page
The buyer’s mind
The figure
Slide the ad spend
The interactive
What does that definition say positioning works on?
The buyer's mindThe product itselfThe priceThe staffThe question
Positioning works on the mind, not the product
Reel · 55 seconds
The video
When we update the chapter, all five update together.
Open the book. The opening chapters are free to read in full, figures and highlights included.
Read the free chapters
The opening chapters are free on every account. No card, no code.
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Request instructor accessWritten by professors. Peer reviewed. Built to WCAG 2.2 AA.
How the material is made and reviewedTen books, one platform. Every book runs the same live lessons, checkpoints, and tutor.
MarketingAn AI-Integrated ApproachYou are here
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