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Textbooks and teaching tools for college courses

Adopt a ready-to-teach course, or bring your own book to Prepara.

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What we publish

Interactive textbooks, across the disciplines

Written by professors and peer reviewed.

Principles of Marketing coverPrinciples of MarketingFelipe M. Affonso and Justin LawrenceAnatomy and Physiology 2e coverAnatomy and Physiology 2eJ. Gordon Betts, Kelly A. Young and othersIntroductory Statistics 2e coverIntroductory Statistics 2eBarbara Illowsky and Susan DeanPrinciples of Economics 3e coverPrinciples of Economics 3eSteven A. Greenlaw, David Shapiro and Daniel MacDonaldPsychology 2e coverPsychology 2eRose M. Spielman, William J. Jenkins and Marilyn D. Lovett
Browse the full catalogSearch every title by subject. If you don't see the book you need, request it.View all titles →

Browse by subject

Every title in the catalog runs on the same reader, lessons and gradebook.

All titles
Marketing and salesPrinciples of Marketing, Marketing Research, Marketing StrategyBusiness and managementIntroduction to Business, Principles of Management, EntrepreneurshipFinance, accounting and economicsPrinciples of Accounting, Principles of Microeconomics 3eSTEMBiology 2e, Calculus Volume 1, Introductory Statistics 2eSocial sciencesPsychology 2e, American Government 4e, Introduction to Sociology 3eHumanities and communicationIntroduction to Philosophy, U.S. History
Tools

The course tools

Course software for in-class questions, video assignments, peer evaluations and hands-on labs. Each tool works with a Prepara course or on its own, runs in a web browser, and posts grades to your LMS gradebook.

All tools
Prepara In-ClassEngage your whole class with live questions answered from their phones. You put a question on the screen, students answer on their phones, and you show the class how everyone answered.
  1. 1You put a question on the classroom screen
  2. 2Students answer from their phones
  3. 3You show the results and the right answer
Prepara Evaluation StudioLet students practice the skills a written test cannot show, like a sales pitch, a speech or an oral exam. They record a video, you watch it and leave comments right on it, and you grade it with a rubric. The grades go to your gradebook.
  1. 1You set up a video assignment, like a sales pitch
  2. 2Students record their video, alone or in a group
  3. 3You watch it, comment on it and grade it with a rubric
Peer EvaluationsMake group projects fair to the students who do the work. Students rate themselves and their teammates, and you see who carried the project before you grade, so each grade can reflect each student's share.
  1. 1You set up a peer evaluation for your teams
  2. 2Students rate themselves and their teammates
  3. 3You read the ratings and the grades they suggest
AI LabGive students hands-on practice with the tools they will use at work. They do real tasks in a spreadsheet, a survey builder, a dashboard or a code editor inside your course, each step is checked as they go, and you see their work and grade it.
  1. 1You pick a hands-on task, like a pivot table
  2. 2Students do it in a real spreadsheet, in your course
  3. 3You see each student's steps and grade the work
Simulations

Graded programs students run as coursework

A Prepara simulation is a multi-week graded program attached to a course. Teams make decisions, rounds resolve on a schedule, and the simulation explains each outcome. Standings and grades post to the gradebook, and every decision ties to the chapters the course teaches.

Nimbus / NectarRound 3 · Price, advertising, production
Open nowReleased
Your decisions for Nimbus, a smart speaker
Price$400
Advertising$1,200,000
Production (units)95,000
Every team's decisions resolve together
Round 3 results · Standings
Kite / Koda
Vireo / Volt
Marlin / Mesa
Nimbus / Nectar you
Harbor / Hollis

Why we won or lost: the lower Nimbus price and more advertising brought in buyers from rival brands.

Marketing Strategy

Marketing Strategy Simulation

Student teams run competing firms. Each round they set prices, advertising and production, the round resolves, and the standings show what each decision did.

Each round goes with chapters of the Marketing Strategy book, and the grades go to your LMS gradebook.

Walt Jessup
Discovery Call with Walt JessupOwner, Jessup Heating and Air · Round 9
Attempt 1 of 3
Walt

Afternoon! Walt Jessup, Jessup Heating and Air. Fair warning, I've got twenty minutes, then a service call.

You

Hi Walt, this is Jordan from Fieldwing. Thanks for making twenty minutes for me.

Introduction
Walt

Well, that's a polite start. Most software folks start selling before I finish saying hello.

You

Nineteen years with your father's name on the trucks. How do jobs get from the phone to the trucks today?

RapportUncover the Scheduling Pain
Walt

On the whiteboard and in my head. Twice last month a crew drove to a job we had moved. One was the pastor's furnace.

You

What did missing the pastor's furnace cost you?

Need
Walt

Not the money. My name. Folks around here remember who let them down.

Say something to Walt…↑
Agenda covered0/10
IntroductionRapportGoal or ObjectiveUncover the Scheduling PainNeedBudgetAuthorityTimelineAction ItemsClear Next Steps
Professional Selling

Professional Selling Simulation

Each student spends fourteen rounds as a new sales rep at Fieldwing, a field-service software company. They work a territory, record pitches, and hold live discovery calls with AI buyers like Walt, scored on the call's agenda.

Each round is paired with a chapter of the Professional Selling book, and the grades go to your LMS gradebook.

Brazos Ember Sauce WorksQuarter 1
Territory designScoringScored
Panhandle23 doorsWest Texas52 doorsNorth Texas98 doorsEast Texas40 doorsCentral Texas74 doorsHill12South Texas70 doorsGulf Coast111 doors
Adelina 0Cassidy 0Priscila 0Wyatt 0Elena 0

Quarter 1 is scored.

  1. 1stCaprock Red Provisions
  2. 2ndBrazos Ember Sauce Works you
  3. 3rdMesquite Line Rub Co.
Sales Management

Sales Management Simulation

Student teams run a sales force through the season. Each quarter they split the territory map among their reps, divide coaching time and choose how to lead each rep, then see how their team ranks.

Each quarter is built around one sales management topic, from hiring to territory design, and the grades go to your LMS gradebook.

Browse all simulationsIf you don't see your subject, request one for your course.
View all simulations →
For instructors

Four ways to get started. Prepara meets you where you are.

Start turnkey or customize everything: adopt a complete ready-to-teach course, bring your existing book, modernize it with AI, or collaborate with us to build something entirely new. Prepara works the same from community colleges to research universities.

Ready todayBuilt your way
Turnkey01

Adopt a Ready-to-Teach Course

Start with a complete Prepara course, or a free open textbook in the same reader, built, integrated and ready for immediate adoption.

Prepara course→Ready to teach
  • Interactive textbook, ours or a free open one
  • Slides, videos and assignments
  • Self-grading checkpoints
  • Assessments and instructor resources
  • Updates on your schedule
How this path works →
Preserve02

Bring Your Existing Book

Bring your textbook onto Prepara as it is. Nothing is added unless you ask.

Your book→Prepara
  • Keep your content as it is
  • Maintain authorship and control
  • Read in the Prepara reader, opened from your LMS
  • Discuss authorship and royalties
How this path works →
Modernize03

Integrate AI and Prepara Tools into Your Book

Keep your book and add Prepara's Lessons, Checkpoint Quizzes, tools and AI. You stay the author.

Your book+Prepara→Ready to teach
  • Lessons and Checkpoint Quizzes for each chapter
  • AI integration, such as a tutor that answers from your book
  • In-Class, Evaluation Studio and Lab activities for your course
  • Discuss authorship and royalties
How this path works →
Custom04

Build a Custom Course

Collaborate with Prepara to create a complete course around your vision, syllabus, objectives and teaching preferences. Prepara takes on as much of the work as you like.

1Your chapters and slides2Prepara's tools added
  • Built around your objectives
  • Complete student and instructor package
  • Ongoing updates and refinement
  • Discuss authorship and royalties
How this path works →

Turnkey when you want it ready today. Custom when you want it built your way.

Prepara's catalog books are written by professors and peer reviewed; bring or build your own, and you remain the author, name on the cover included.

See the catalogTeaching soon? Tell us your start date.
The platform

Features in every Prepara book

Besides the reading, every book comes with lesson films, a tutor students can ask, grades sent to your LMS, and chapters you can put in your own order.

Students watch short films on the chapter and answer graded questions about them; a wrong answer opens a short explainer and a chance to earn back part of the credit.

Lessons / Principles of MarketingWhat Is Marketing?
Section 4 of 6The four Ps, and the decisions hiding inside them
0:27 / 2:01
PreparaAsk me if the video mentions anything you'd like clarified
Question 1 of 3

The section says the single word Product was hiding three separate jobs. What are they?

Ask PreparaRead about itRewind0 of 3 selected

Based on what you missed here, I recommend you watch a short explainer on this.

Question 1

The section says the single word Product was hiding three separate jobs. What are they?

The product, the price charged, and the place it is sold. Price and Place are already their own words on the list, so they were never hiding inside Product.

The correct answer stays hidden until you try the similar question below.

What you need to do next

Finish one of these four activities to move on.

Recommended for what you missed
Or pick a different one:Read the passageTry the interactiveSee the figure

Then earn the credit back

Try a similar question

This unlocks as soon as you finish an activity above. It is worth half the credit for this question.

Reviewed 0 of 1 incorrect question. The lesson continues after you review it.
Watch the explainerPrinciples of Marketing, Chapter 2
0:00 / 0:27
Similar questionWorth half the credit

A team lists its marketing decisions and writes Product as a single line. Which three decisions does that one line quietly cover?

You answered the similar question right and earned back half the credit.

Students can ask the tutor about anything in the chapter; it answers from the book, names the section it used, and can quiz them.

Principles of Marketing · Chapter 3

The Marketing Environment

Netflix changed its business three times as conditions changed, with each change coming a year or two before its competitors responded. In 1998, Netflix’s founders began mailing DVDs because home internet connections were too slow for streaming. By 2007, internet connections had become fast enough for streaming, so Netflix moved to streaming while Blockbuster, the country’s largest video-rental chain, continued to rely on its 9,000 stores.

Blockbuster filed for bankruptcy protection in September 2010 with a billion dollars of debt. By 2018, the stock market valued Netflix above every traditional studio competing to reach viewers on the same screens. A brand that keeps studying changes in its environment tends to outperform a brand that continues to rely on the previous year’s view of those conditions.

The marketing environment keeps changing. This chapter explains the tools a marketing team can use to analyze those changes.

HighlightNoteAsk AI
Ask PreparaTutor
Ask about this chapter…
Answers come from the book. Your instructor can review these conversations.

It won’t give students the answer to a graded question.How the tutor works →

Scores on the questions in each lesson go into the Prepara gradebook and then to your LMS gradebook.

Chapter 2 lessonMaya Chen
  • ✓Question 1
  • ✓Question 2
  • ✓Question 3
0 of 3 answered
Prepara gradebookMKTG 3323
StudentCh 1 lesson3 ptsCh 2 lesson3 ptsOverall
ABAva Brooks32.591%
DPDevon Park2384%
ESEmma Silva3396%
JNJack Nguyen2.5263%
MCMaya Chen3–78%
Updated as each student answers
LMS gradebookMKTG 3323
StudentCh 2 lessonfrom Prepara
ABAva Brooks2.5
DPDevon Park3
ESEmma Silva3
JNJack Nguyen2
MCMaya Chen–
Waiting for new gradesSent from Prepara

Choose which of the book’s chapters your section uses and in what order, and Prepara numbers them for your students in that order.

All book chaptersPrinciples of Marketing · 19 chapters
Your sectionMKTG 3323 · 0 chapters

Drop chapters here

19 chapters in the book12 in your course, numbered 1 to 12
3 Segmentation, Targeting, PositioningSettingsContentsNotesAsk

Segmentation, Targeting, Positioning

Learning objectives

By the end of this chapter, you will be able to:

  • Take a market through the three steps in order: cut it into segments, pick the segment you will serve, and decide how you want the buyer to remember the brand.
  • Cut a market into segments whose buyers share the same needs inside a group and differ across groups, using descriptors you can actually act on.
3.1 Why STP exists at all

Segmentation, targeting, and positioning are necessary because buyers differ from one another. Two people can reach for the same forty-ounce insulated cup for completely different reasons. One buyer may need to drink that much water on a worksite, while the other may choose the cup because its color matches the inside of the car.

A seller who ignores these differences designs an offer for an average buyer who does not exist. Real buyers are spread out around that average rather than clustered at it. Customer heterogeneity is the formal name for this variation.

Talk with Prepara.

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