The Marketing Strategy course students actually want to take.
An interactive textbook where students work real strategic decisions and pressure-test them with an AI tutor in every chapter, so they leave fluent in strategy and in the AI tools the field now runs on.
Written by professors and peer reviewed, chapter by chapter. How the books are made
- 16
- chapters
- 106
- lessons
- 185
- interactives
Built around how students learn.
The lesson asks, the tutor answers, and the plan adjusts.
A question from this book
The chapter draws a sharp line between research and market intelligence. Which statement captures the distinction it makes?
Question 1 of 3
The chapter defines market intelligence as a deep and informed understanding of the relationship among three things. Which trio does it name?
For instructors
Everything faculty need in one platform. The whole course is ready the day you adopt.
Your part takes about ten minutes.
Grades flow to Canvas. You see the class before the exam.
Everything it does. From the first free chapter to the accreditation report.
Miss a question, get the explanation that works for you.
A question from this book
The chapter draws a sharp line between research and market intelligence. Which statement captures the distinction it makes?
“Students see it work, rather than just read about it.”
Open the book. The opening chapters are free to read in full, figures and highlights included.
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The opening chapters are free on every account. No card, no code.
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Request instructor accessWritten by professors. Peer reviewed. Built to WCAG 2.2 AA.
How the material is made and reviewedTen books, one platform. Every book runs the same live lessons, checkpoints, and tutor.
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