The Marketing Research course students actually want to take.
An interactive textbook where students design surveys, dig into real data, and work with AI in every chapter. They leave fluent in the methods and in the AI tools the field now runs on.
Written by professors and peer reviewed, chapter by chapter. How the books are made
- 25
- chapters
- 229
- lessons
- 409
- interactives
Built around how students learn.
The lesson asks, the tutor answers, and the plan adjusts.
A question from this book
The chapter opens with a design theorist: a brilliant solution to the wrong problem can be worse than no solution at all. What does it mean by that?
Question 1 of 3
The chapter uses a cloud-gaming service that streamed high-end games so players would not need expensive hardware, then shut down. Per the chapter, why did it fail?
For instructors
Everything faculty need in one platform. The whole course is ready the day you adopt.
Your part takes about ten minutes.
Grades flow to Canvas. You see the class before the exam.
Everything it does. From the first free chapter to the accreditation report.
Miss a question, get the explanation that works for you.
A question from this book
The chapter opens with a design theorist: a brilliant solution to the wrong problem can be worse than no solution at all. What does it mean by that?
“Students see it work, rather than just read about it.”
Open the book. The opening chapters are free to read in full, figures and highlights included.
Read the free chapters
The opening chapters are free on every account. No card, no code.
Open a sample chapterGet access
Bought a code at the bookstore, or enrolling through your class? Both doors are here.
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Request instructor access and walk the demo classroom with your own course kit.
Request instructor accessWritten by professors. Peer reviewed. Built to WCAG 2.2 AA.
How the material is made and reviewedTen books, one platform. Every book runs the same live lessons, checkpoints, and tutor.
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