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PreparaCourseware
Brand Management · An AI-Integrated Approach

The Brand Management course students actually want to take.

An interactive textbook where students make real positioning and brand-architecture calls, with AI in every chapter, so they leave fluent in building brands and in the AI tools the field now runs on.

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Used by instructors atOklahoma State University

Written by professors and peer reviewed, chapter by chapter. How the books are made

17
chapters
119
lessons
201
interactives

Built around how students learn.

The lesson asks, the tutor answers, and the plan adjusts.

The Ask flowSimulation

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Brand positioningSimulation

A question from this book

The chapter calls one distinction the most important in the whole chapter. Which pair does it draw?

Quick check: positioning versus imageSimulation

Question 1 of 3

The chapter says three words in the definition of positioning carry the weight: distinct, valued, and target customer. What does VALUED mean there?

For instructors

Everything faculty need in one platform. The whole course is ready the day you adopt.

Your part takes about ten minutes.

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the demonstration loads when you open its tab

the demonstration loads when you open its tab

the demonstration loads when you open its tab

Grades flow to Canvas. You see the class before the exam.

Everything it does. From the first free chapter to the accreditation report.

Every capability, with a working demonstration

From students using these modules

Students feel the difference. Real, anonymous feedback on the same interactive modules and built-in AI this book is built on, shared exactly as written.

Your modules are amazing. It makes me more interested than if I was reading straight out of a book.
Anonymous student
I really love the layout of the learning modules, and I enjoy the interactive visuals.
Anonymous student
I enjoy the learning modules over traditional textbooks. They have been very helpful.
Anonymous student
The AI teaching assistant is great. I've really enjoyed asking it questions and getting such relevant answers.
Anonymous student
The learning modules are very helpful, and what we are learning is important no matter what industry we work in.
Anonymous student
The comprehension checks at the end of the AI's answers are very helpful in reinforcing what should be learned.
Anonymous student
The learning modules are detailed and helpful, and I'm learning practical skills.
Anonymous student
Thank you for making it so fun and interactive.
Anonymous student
This is one of the most organized courses I have had, and the interactive visuals really help.
Anonymous student
I feel like I am learning practical, real-world skills that will be very useful for my future career.
Anonymous student
I have learned a lot as it is very hands on and interactive.
Anonymous student

For professionals

Relearn brand management as it is practiced now, with AI. The frameworks you trust still hold.

What changed is the room they operate in. A machine now weighs your name, generates your identity a thousand ways before lunch, and recommends a rival when a buyer asks.

Slop is a brand risk now

Merriam-Webster named slop its 2025 word of the year. Coca-Cola remade its holiday ad almost entirely with AI and spent down a ritual customers believed they owned. You will recognize the trade before you make it.

Human authorship can sell

iHeartMedia trademarked "Guaranteed Human" and built a position out of it. You will learn when disclosing AI costs trust and when authentic, clearly-human work is the point of difference worth charging for.

Favorable means delivered

Apple delayed an advertised Siri because it worked only about two-thirds to 80 percent of the time. The same discipline runs through the book. A promise the product cannot keep is a liability the brand carries, not an asset.

Open the book. The opening chapters are free to read in full, figures and highlights included.

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01

Read the free chapters

The opening chapters are free on every account. No card, no code.

Open a sample chapter
02

Get access

Bought a code at the bookstore, or enrolling through your class? Both doors are here.

Get access
03

Teach with it

Request instructor access and walk the demo classroom with your own course kit.

Request instructor access

Written by professors. Peer reviewed. Built to WCAG 2.2 AA.

How the material is made and reviewed

Ten books, one platform. Every book runs the same live lessons, checkpoints, and tutor.

Teach Brand Management with it this semester.

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