Pricing: the explainers arrive
Miss a question on price elasticity, markup and margin, anchoring, or the decoy effect and a short film now explains it the way that works for you.
What's new
What changed in the books.
We own the books, so we keep them current. Every fix, every new explainer, every capability lands here, in plain words.
July 2026
Services: recovery, start to finish
The service chapter's whole explainer set is live, from the service blueprint to the five service gaps and how to recover a moment that went wrong.
Help opens right away
Opening an explanation now lands in a fraction of a second, where it used to take several. The wait is gone.
The learning intelligence went live
The platform now watches how each student learns and routes the next explanation to the kind that helps them most.
Consumer decisions, on film
The buyer-behavior chapter's explainers are published, so a missed question turns into a short film instead of the same paragraph again.
Environment and research explainers
Two more early chapters got their full set of explainer films, each one built and checked question by question.
A calmer results screen
After a checkpoint you now walk your results one question at a time, each with the explanation that fits, instead of a wall of scores.
Clearer opening explainers
The first chapters' explainer films were rebuilt with clearer narration and a gentle audio cue when the answer arrives.
Your study home
The student dashboard now builds around your lessons and updates from your own progress and what you tell it you prefer.
Grades in one place
For instructors, the lesson gradebook is now the single grades surface, with the offline columns folded in beside it.
Figures load from our own engine
The hand-drawn figures across the digital-marketing book now draw from the platform's own copy, with no outside dependency.
More chapters, more accommodations
The accessibility panel, with high-contrast, large-text, and reduced-motion controls, reached more of the marketing chapters.
Reading on a phone got fixed
In the lesson reader, the explainer video no longer hides behind the floating back button. It was a real report from a real phone.
One way into a class
Registration is now the single path into a course. The old join-code step is gone, so enrollment is simpler.
Graded lessons for the whole book
Every chapter from the fundamentals onward now has its checkpoint questions authored and checked, so course grades come from the book itself.
Questions students cannot look up
A new kind of checkpoint question went live: each student works from their own numbers, so the answer is not something to search for.
Grades flow to Canvas
When students answer the in-book checkpoints, their scores now sync to a Canvas gradebook in one click.
Lessons went live
Chapters now run as short lessons with graded checkpoints. This is the change everything else builds on.
This page is the proof behind a plain promise: your book does not go out of date. When the field moves, the book moves with it, and the change shows up here.